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3 Reasons Why You Need a Side Hustle (+ Free Gift!)

By | Inspiration, Side Hustle Ideas, Unsolicited Advice | No Comments

Side hustle.

Sometimes this term conjures up bad images for people. Like back alley deals, trench coats laced with shady products, trunks of merchandise popped by the side of the road, and not-quite-legal business transactions.

We’re not talking about any of that.

Personally, side hustling never held a negative connotation for me. Honest people with auxiliary skills who are looking for extra cash are the type of people who have side hustles. Nothing wrong with that.

Okay, we’ll call it an “additional income stream” if that makes you feel better.

Here are three reasons why you need a side hustle.



The economy (and the world) is crazy. Even if we have a steady job all of that could change tomorrow. Lay offs, pay cuts, furloughs, the works are all possible threats to our existing income. So it makes sense to have another income stream to build a savings cushion in case something dire happens. Plus extra money is never a bad thing. The additional money from a side hustle can help build an emergency fund, pay for a vacation, or even just take care of little luxuries (like our Starbucks habit) without taking away funds for the essentials.



Hate your day job? Get in line. But under no circumstances quit something that pays the bills in a time where 50 people behind you would love to have a job to hate (see above).  A side hustle can be the perfect way to use (or pursue) a creative skill, and you may get paid to do something you love. So no delusional ideas of quitting guaranteed money to pursue your passion, ‘kay?


So, your hustling, making money, doing something you like, and people seem to be pretty into it. You may have hit on something you can take up professionally. Whether you’re considering a career change or want to jump into entrepreneurship, a side hustle can be a great way to test the waters. (But please don’t quit your day job until you’re really sure. I cannot stress this enough.)


Considering starting your own side hustle? Check out my (completely free, seriously you don’t even have to subscribe or give me your email address because I’m cool like that, but if you want to help me out you could totally share it with others and pin it to death, but if not that’s cool too or whatever, just saying, haha, okay I’m done now) Side Hustle Workbook.
Click below to download!


DNDTT: Don’t Compare Yourself to Beyonce

By | Do Not Do This Thing | No Comments


You have the same hours in the day as Beyonce.

This “quote” is nothing new, but it’s always gotten on my nerves.

Don’t believe it.

It’s stupid.

It asks you to compare yourself to an impossible standard. It breeds feelings of inadequacy.

It’s stupid.


Sure, it’s supposed to be encouraging, to be the kick in the pants we need to get up and get going. To stop making excuses about what we can’t get done. Because once Beyonce was a regular person like us and look where she is now! (*cue wonderment music and sparkles*)

See, the thing is, everybody’s different. Okay, not “special snowflake” different, but seriously, we all have our own stuff to handle, and how we get it done (and how much of it we still can’t get done) is our own concern.

It’s seriously time to stop comparing ourselves to whatever inspirational role models we have, celebrity, professional, or otherwise, because honestly, we don’t know their situation and they don’t know ours. Let’s stop putting ourselves down and focus on all of the things we are able to accomplish so that we have reason to be happy ourselves, and not in comparison with others.

Do This Thing: Are you following anyone (blog, FB, Twitter, etc.) who you kind of admire because you wish you could be them and are amazed at how they keep it all together? Be honest that this is unhealthy and unfollow.

Like, today. Really.

Also Do This Thing: Make a list of 10 things you’re able to do and accomplish with your own unique set of circumstances. Be proud of that. See how you can further arrange things in your life to get to your next goal.

How to Actually Read and Use Your Business Pins

By | Blogging, Social Media | No Comments

Got a bajillion  business pins on Pinterest or saved links on Facebook? Are you actually going to get around to reading and using them? Here’s how to do it.



  • Notebook and pen
  • timer
  • calendar/schedule

Here’s What to Do

1. Turn off all social media

No notifications. No looking at other sites.

Enough research. Time to work.

2. Take 5 pins at a time. Set timer

Take 30 minutes to actually reading through the content of 5 pins. Do a quick read and find the most relevant and do-able info from each and jot it down on paper. Don’t worry about the rest. You’ve pinned it, so you can come back later.

Stumbled on some click-bait? You know, those pins that are beautifully presented but are full of fluff when you click-through? Clean up your board and delete the pin.

3. Take 1 hour to implement

Do what’s on your list. Take 5 points and do them.

For small tasks, aim for 100% completion (ex: install social links, sign up for new online service).

For big tasks, create a plan that you can easily come back to and remember what you were trying to do (ex:outline a blog post, set up a checklist to help you optimize your images for keywords, etc.)

4. Schedule

Schedule a definite time and date to come back to your unfinished implementations. Aim for something the same week. Set up another time and date to do this whole process again with the next 5 pins.

Now that you’re actually implementing the tips you’ve pinned, enjoy the growth to your blog or business!


3 Ways to Define Your Brand Personality Without Design

By | Blogging, Branding | No Comments

Think branding is all about matching colors and consistent fonts? Think again.

Brand includes all design, ideology, messages, customer perception and promises that a company projects that differentiates it from the competition.

Basically, everything your company does, from the voice in writing blog posts,  to the customer service policies,  to the promises that you make, all communicate who you are and who you want to be in front of your clients and customers.

Pretty graphics alone won’t cut it.

So how can you define your brand personality to make sure it’s true to your business identity?


Figure Out What You DON’T Want to Be

Maybe you don’t know who you are, but you know who you aren’t. So start there. Do research on your competition, and decide what you won’t stand for. Then be sure that in everything you do, say, post, or produce, that these forbidden traits don’t show up.

True story: this blog came about through my futile search for business advice tailored to women solo entrepreneurs that was actually helpful and didn’t include $2000 courses and made-up titles like “Dream Business Alchemist.” Seriously, I just wanted to find out how to get more clients and learn how to read a Google Analytics report. So while I write using my own casual voice my articles, you better believe there will be no vision manifesting or dream birthing foolishness here.

Be Your Own Best Customer

Most business start because there’s an opportunity to provide a product or service that fills a need that no one else is taking care of. So even if you’re providing something that doesn’t reinvent the wheel, look at ways that you can tailor your offering for a specific customer.

If you were your own client, what would you look for in a company? What’s important to you? How could a company really make your experience helpful and fun? Then create an experience that incorporates these ideals for your customers.

Talking about myself again: I wanted a web design company that made it easy for clients to get their project done. I wanted to provide flat-rate project prices (that still paid me well for my time) and a design process that educated my client on web design and development in plain English so that they had a better understanding of what was involved – and why they should pay for it. Seriously, if I had a dollar for every early client who thought web design was as easy as adding clipart in Word…

Insert Your Personality – For Better or Worse

You can’t please all of the people all of the time. Nor should you want to. So don’t be afraid to be yourself (while still being professional) when creating your brand. Are you quirky, blunt, silly, twee, shy, funny, weird? Embrace it. Reflect that in your business. Sure, you may alienate some customers, but you’ll create a stronger brand identity that will attract loyal customers.

More narcissistic rambling: Aspects of my brand that reflect my real personality: No portrait pictures (introverted), abstract watercolors (favorite artist is Helen Frankenthaler), trying-to-be-funny writing style (I used to want to be an author as a child).

Takeaway: Define Your Brand Traits

Write down – or Evernote, or Clip, or file away somewhere – (1) One thing your business won’t do (2) One thing your business really cares about, and (3) One thing your business will incorporate that is true to your personality.

Confession: I’m Kinda Twee (Or, Embracing Your Mainstream-Ness)

By | Uncategorized | No Comments

I pride myself on being pretty independent of mainstream trends.

Not in that hipster “I knew this was cool before it was cool” sort of way, but I never felt the need to keep up with what’s popular. I have the interests of a 60-year-old spinster. I embrace my snark and my stick-in-the-mud ways. I’m good.

Except, I like succulents. And peonies. And watercolor (ugh, and brush script handwritten fonts). And pink+gold. And styled stock photography. And cutesy planners. And in the early days of Etsy I really did try to put a bird on everything.

It feels good to admit that.

I say this to say that you aren’t a sell-out if you like the latest trends. For those of us who love to ridicule the slaves to mainstream from the outside, it can be pretty devastating to our ego to admit we kinda like what the cool kids are into.

How to cope?




Take the trend and twist it.  Even a done-to-death trend can be improved upon if done in an unconventional way (and just think of the boost to your ego when you can say, “It’s a deconstruction of mainstream media”, or whatever it is smug people say these days).



This too shall pass. So embrace the trend for now but remember that it’s only temporary. Resist the urge to quit your job and start a career or business based around balloons with shiny tassels and hanging air plants. That stuff ain’t sustainable.

Don’t Spend it All, Yet – Using Business Profits

By | Money | No Comments

A client paid an invoice! You’ve sold some product! Your side business is finally making money. Times are tight, and if that money came in at a time when you really needed it, it can be tempting to spend what you’ve made in one go. Let’s make your money work as hard as you do when using business profits. Here are some ways to do that.


Prepare for Taxes

Uncle Sam is pretty adamant about getting his Self Employment Tax, and your state likely imposes quarterly sales taxes as well. And even if your side business is just a hobby right now, hobby income must be reported. So instead of scrambling to find funds during tax time, put that money in a savings account as soon as profit comes in.

Cushion Your Savings

Money saved is money earned. Even a few bucks put into the bank is better than nothing. Determine how much you will save from each influx of cash, then faithfully put it into your savings account. You’ll be surprised at how it adds up.


Spend money to make money. Take a bit of your profit and put it back into your business (for instance, in education, advertising, branding, technology, etc.) to help it grow. Just be sure that you’ve really researched your decision and have good reason to believe that what you spend money on will eventually bring more money into your business. No need to throw away hard earned cash.

Don’t Quit Your Day Job

By | Money | No Comments

It’s everyone’s fantasy: Start a business, become your own boss, kiss your day job goodbye. No more early mornings, no long commutes, no wasting away in a cubicle, no more hostile coworkers or customers, no thankless supervisors. That’s the goal.

But before you start planning your extravagant exit from your employer, here are some reasons why it makes sense to keep your day job while you develop your side business.


Interest-Free Funding

For the most obvious reason, a day job provides the funds you need for your side business without worrying about investors, loans, or paying interest. It may take some doing to divide your energy and focus between your day job and side business, but at least you’ll have money coming in to support your dream.

Safety Net

The economy is crazy, yo. And when your side business is in its infant stage (read: it’s not making much money yet), it’s nice to have a back-up source of income to rely on. Let your day job pay your bills and let the income from your side business fund your wants and other luxuries. Plus, if you find that your idea for your side business isn’t as profitable as you thought it would be, you still have a means to support yourself while you change gears.

Build an Emergency Fund

Okay, you’ve been working on your side business for a while and it’s matching your day job income. Time to hit the door, right? If you can still juggle your day job with your side business, don’t type the resignation just yet. Put your check in a savings account for emergencies so that you’ll have a nice cushion to fall back on when you really need it. That way, when your side business becomes your sole source of income, you’ll have help for any dry spells in your business.



What’s Up with the Watercolors?

By | Addina Danielle Design, FAQ, Inquiring minds want to know | No Comments

So, you may have noticed that I have a thing for watercolors. I plaster them on everything, especially on the site.

Actually, I have a thing for all abstract (more correctly, non objective) art.

Seriously, this is what my young brain thought hands looked like.

Seriously, this is what my young brain thought hands looked like.

As young as I can remember, I really never liked art that represented things. People, flowers, still-life, portraits, landscapes, that stuff. I never liked that much. I still don’t. Maybe it was because I was never great at drawing. In fact, my mom cherishes this drawing I made of her when I was 3ish that looks like a multi-eyed Edward Scissorhands with a curly fro. Behold my recreation of it at the right.

Maybe it’s because I think creation is already beautiful and trying to imitate it’s beauty is futile. I don’t know. Anyway.

Imagine how thrilled I was when I learned of Abstract Expressionism in Art History 1301. I loved it. All of it. Pollack. Rothko. Frankenthaler (representing for the ladies! She continues to be my favorite artist even now). Stella. Louis. The structure in chaos. The lack of rules. The colors. The organic shapes blending, bleeding, flowing, mixing. 

Honestly, though, I think it’s because I like that what some see as an unplanned mess can be cherished and admired.

Kind of like me.

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